Are you crafting a press release for your business? Are you aware of the right usage of press release links for SEO? Continue to read to get a complete guide.
Press releases are the most effective written document in business that holds a lot of marketing value. Due to the SEO benefits of PRs, it is being widely used to improve a business’s digital presence in the market and also on the web. However, it would not have been possible without adding press release links. These links help to redirect online users to the business website and it gains more visitors, online engagement, and traffic. The real juice of the PR lies in a compelling story and the right links that help generate more leads as well as potential customers.
Importance of Links in Press Release:
- Improved SEO – Adding links to press releases helps to optimize the PR content and helps to navigate users to the business website. It is one of the main ingredients of search engine optimization (SEO) which improves your business website’s presence and visibility on the search engine result pages (SERP).
- Driving Web Traffic – It is not always about the home page but you can also drive more traffic by adding the links for different webpages of your website. By redirecting readers or potential customers to specific pages, a PR with proper links is capable of boosting your conversion rate on the website.
- Additional Information – A press release is supposed to be brief and easy to read. You cannot stuff it with a lot of information which makes it lengthy and unattractive to read. You can add a link instead which helps to provide more additional information without stuffing the PR content. Therefore, links can help to clear the clutter and improve the readability of the content.
Do’s and Don’ts of Press Release Link Embeds:
Do’s
- Include Keywords in the Anchor Text of Links – A lot of PR includes phrases like “Visit our website” or “Click here” which is the most generic thing to say before adding a link. These are not considered organic and you would not gain an advantage. To maximize SEO benefits, it is recommended to use keyword-based anchor texts that are descriptive and don’t obstruct the natural flow of reading. Not only online users but it is also important for the search engines to understand that the content offers relevant links and information. Only then, your business website will pop up at the top of the results.
- Link Deep Pages of Your Business Website – As mentioned before, linking to only the home page does not help to improve conversion on a greater level. The home page is just a basic introduction to the brand and what it does. If you want to provoke purchasing among online readers naturally, the best way is to link the service page or product page where readers are directly taken to the page they have been looking for. The search engines also consider this valid as deep pages improve ranking on the result page. Focus more on conversion-driven pages whether you are looking for customers or their Email IDs.
Don’ts
- Don’t Forcefully Incorporate Links – Just because adding links to a PR is good for SEO does not mean you spam it as much as you wish. There are certain rules in Press release directories and so do the distribution platforms. Stuffing your PR content with multiple links can make it appear spammy both for the readers and the search engines. Therefore, there is a chance of losing rank and getting abandoned by readers. Try adding only 2-3 relevant links in the PR which makes it look more organic and easy to read.
- Don’t Add Keywords Where They Don’t Fit – The same goes for the keywords as stuffing keywords also makes your PR unnatural and unattractive to read. Use only relevant keywords for the relevant links so that users can easily find the right webpage at the right time. Adding keywords unnecessarily can ruin its natural flow. Instead of keywords, focus on writing a compelling PR and you will find plenty of room to incorporate them.
What Kind of Links You Should Avoid Adding to your PR?
A PR is all about professionalism and authenticity. Therefore, it is recommended to avoid over-promotional and broken links which can harm the SEO efforts. Always keep an eye on the analytics which offers critical insights into user preference and engagement.
Press release links are an integral part of the whole content that helps to make the campaign successful. Hire an expert to incorporate links better with assured success.
