Is your music not able to generate enough streams on Spotify? Perhaps, it is time for you to explore some simple tricks of Spotify music promotion that can help to stand out.
There is no doubt that Spotify is one of the biggest online music streaming platforms in the industry right now. The platform has millions of active listeners and paid subscribers who are enjoying their musical experience on the platform on a regular basis. Not only listeners but the number of music artists on the platform has significantly increased as well which is creating a competitive landscape for everyone, especially the emerging artists on Spotify. The music artists should be aware of the simple tactics of Spotify music promotion which can help them stand out and cater to the attention of the relevant listeners who will like their songs and can become fans as well. If you are not sure where to start, here are some cardinal rules for beginners.
Rules to Follow for Spotify Music Promotion
- Spotify for Artists
Other than the Spotify music streaming platform, there is a platform specially designed for musicians which is known as Spotify for Artist. Claim your artist profile on this platform which comes with a handful of tools and features that can help in promotion. It also allows you to showcase your profile as a professional artist with a verification tick, artist bio, organized playlists, and so on. The profile also helps to gain more insights on your profile which helps to gain attention from the relevant music lovers who will have a similar taste in to your style.
- Work on the Artwork
Music is not just all about audio but visual elements also play a vital role. The sections of profile image and cover image are offered to provide an essence of the artist and their musical creations. Similarly, there are album covers and single covers which offer an idea of the particular music project. There are also logos that artist utilize to stand out with their brand. Make sure to work on the artwork to offer attractive visual elements that are relevant and consist of artistic values. You can also utilize the Canva option on Spotify for more engagement.
- Utilize Social Media Platforms
Online users these days are mostly active on social media platforms like Facebook, Instagram, X, Reddit, and many others. These platforms are filled with active communities and being part of them can help to gain a huge amount of organic exposure as well as their support. Make sure to integrate your social links on Spotify so that listeners can easily follow you for more updates. This way, you can get more fans and followers.
- Playlist Placement
Playlist placement is a hot and trendy way to promote Spotify tracks by getting them featured in curated playlists on the platform. While it is hard to be a part of the editorial playlists, you can easily find custom playlists by independent curators where getting featured can help you gain more active listeners. The key lies in finding the right set of playlists that perfectly your musical creations’ genre and style perfectly. Playlisting can help to gain more attention while it improves the visibility of your music on the platform.
- Collaboration is the Key
Collaboration is an old trick of promotion that is still utilized by all kinds of music artists, even celebrities. When you collaborate with one or several artists on Spotify, you can get a chance to share each other’s audience base along with a condition to create a huge buzz among fans. Collaboration helps to keep your musical collection fresh, dynamic, and attractive to listeners.
Wrapping Up
Even if you are aware of all kinds of promotional techniques, at the end of the day; you are just another emerging artist struggling for exposure. You need professional help for promotion who can provide fruitful results while you focus on your craft. Follow the tactics and hire a professional to see the change.
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