For any musician, promoting their music is crucial to gain credibility but the question is how can you promote your music and what will you gain from doing so?
The internet has changed the music industry for good. Technologies like file sharing, streaming, social media, and eCommerce are giving artists more opportunities to expose their music to larger audiences and increase their fan base. The downside of having so many options is that figuring out how to promote your music online can be challenging. That said, promoting your music is essential if you want to reach a wider audience and build a successful career.
Create a music website
When it comes to promoting your music online, a music website is key. Creating a music website will help you promote, sell, and distribute your music online. Here are some of our favorite liner notes:
- Sell your music 100% commission-free, directly from your website. Easy music sales mean more money in your pocket.
- Spread your music to over 120 of the most popular music channels on the internet. Distribute your tunes to top online stores and streaming services.
- Sell branded merchandise by adding an online store to your website, or create your site from the get-go with an e-commerce website builder.
- Include industry essentials like an EPK (electronic press kit). This password-protected page is the easiest way to give labels, press, and other industry heavyweights the most pivotal info about your band.
- Try these customizable templates that come ready-made with everything you need for a professional-looking music website.
Get your music on Streaming services
Streaming platforms have changed the way most people listen to music—and they’ve changed the way artists promote their tracks. Today, having a plan for promoting an upcoming release or existing catalogs of music on streaming platforms is critical for every artist, big or small. That’s partly because revenue from streaming platforms is one-way artists can monetize their music with song streams, merch sales, and concert tickets. But these platforms are also hubs that fans flock towards to find new music—whether it’s through playlists, music journalism, or algorithm recommendations. To get your music on streaming services, you must distribute your music through a music distribution service.
Promote your music on social media
Social media is a powerful tool that can be used to promote your music to a large audience. When you use social media, you can share your music with your followers, connect with other musicians, and get your music featured in playlists. A good rule for any social media platform, from TikTok to Instagram, is to post regularly. The more you post, the more likely you are to be seen by potential fans. However, don’t just post anything and everything. Make sure your posts are high-quality and relevant to your audience. A great option for promoting your music is to create a YouTube channel. Justin Bieber and The Weeknd have one thing in common: they were both discovered on YouTube. If you are itching to get your music to the masses, a YouTube channel is an inexpensive and relatively simple way to get started. Twitter can also be the perfect place for music fans to find their next favorite band. Allow them to find you first by using popular hashtags like #music, #rap, or #jazz the music style of your choice when tweeting out new songs.
Create a press kit
An EPK is an online portfolio of information about you as an artist, including biographical details, press clippings, audio and video recordings of your work, photos, and contact information. EPKs are an easy way for people who’d like to work with you to learn more about you and how to get in touch. They help you land gigs and collaborate with other musicians. An EPK is an effective tool for artists who want to make a name for themselves in the music industry and get their music out there. Several music promotion agencies will help you build your own customized EPK and they also offer customized packages for your music promotion.
Your musical journey is an exciting adventure, and promoting your music is a key part of that adventure. Remember, it’s not just about getting your music out there, but about connecting with fans, building a community, and sharing your unique sound and story.
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